ERALTA GLOBAL Product & merchandising leadership

Apparel product development & merchandising leadership for founder-led brands

Bring the idea. We’ll get it made, costed, and selling.

Eralta Global works the whole run for founder-led apparel and soft-goods brands: ideation and validation, design and tech packs, fabric and factory sourcing, costing and pricing, commercialization and launch — and the range discipline that keeps it paying once it’s selling. A small, focused commitment now can return instant savings — dead styles, bad buys, and margin leaks cut — and consistent savings season after season.

That discipline includes the edit most ranges eventually need — fewer, better SKUs — but it’s one discipline among many here, not the whole offer. We work with small, product-led companies, roughly $0–$100M in revenue: launching a first product, building a range, getting a leader, or expanding into a new segment.

  • Ideation
  • Validation
  • Design & tech packs
  • Sourcing
  • Costing
  • Production
  • Launch
  • Post-launch review
  • Range discipline
Book an intro call See the 30/60/90 plan

We take on a small number of engagements at a time, and fit runs both ways — the intro call is where you check us, and we check whether we’re genuinely the right help for you.

+$100MGrowth in a single year, on a $1.2B+ base at Nike — big-base growth, delivered
$1.2B+Business run at Nike scale — range, pricing, and margin at volume
~$500MGrowth over two and a half years — ten straight quarters of double-digit growth
+16%Revenue growth, with margin up 5.5 points at the same time
−20%Style count cut while revenue and margin grew — fewer SKUs, better business
500+SKUs built from zero to commercialization, plus 50+ premium collaboration launches

The flywheel

Why the numbers repeat.

One loop, run every season: better product frees up cash, and cash funds better product. It’s the engine behind the results above — and the one we install in your business.

The range flywheel Every turn starts from a stronger base 01 Fewer, better products 02 Costed for margin 03 Launched clean 04 Sells through faster 05 Cash & margin freed up 06 Reinvested in the winners

Cut the dead weight once, and every later season is cheaper to build, easier to sell, and quicker to read.

The problems we solve

Sound familiar? These are the walls founders hit.

We researched how founders actually describe launching a product — in their own words, from founder forums, post-mortems, and launch guides. If you’re stuck on one of these, it isn’t a lack of effort. It’s a trench you haven’t been through yet — and we have.

“I was buying validation, not building a business.”

A founder’s post-mortem on a failed first launch — Airborne / OUTTARR

The problem: launching before anyone’s asked for it

A twelve-piece first collection is a classic way to run out of money before learning anything — every style needs its own pattern, sample, and minimum, and every colour multiplies it. The idea was never the hard part; proving it is.

How we help

Ideation and validation come first: sit down with the founders, decide what to launch and who it’s for, then run the in-depth research — customer, segment, competitor, and the price the market will carry — before a single style is committed. Then the commercialization plan.

Proof

Our lead case study below began exactly this way — idea, research, plan, execution. And at global scale, we scaled one concept from a 5,000-unit test to 800,000+ units a quarter: test small, scale what’s proven.

“How to find a reliable manufacturer?”

Thread title, r/fashionstartup — the most-discussed question in founder forums (via Ohzehn Textiles’ synthesis of founder threads)

Finding a factory that won’t ghost you

A founder emails ten factories and hears back from two. Trading companies pose as factories, recommendations online are astroturfed, and the most documented failure mode in the threads is simple: pay a 30–50% deposit, then silence.

How we help: factory selection and vetting from a network built in person — capability, capacity, and reliability, not just the lowest quote — including small-batch and low-MOQ routes when a first run calls for them.

Proof: in our founder build, we found the factories, materials, threads, and trims ourselves — 30+ factories worked with directly, on cost, MOQ, lead time, and capacity.

“Do I need a tech pack before I contact a clothing manufacturer?”

A standing question across founder FAQs and forums (Collective Studio; Ohzehn Textiles). Survey figure below: Maker’s Row, as cited in founder guides

No tech pack, no serious quote

Factories can’t quote from a sketch or a moodboard — and an incomplete pack invites the factory to fill the gaps with its own defaults, which are never your defaults. One widely cited survey puts it starkly: brands sending a complete tech pack heard back from 74% of manufacturers contacted; brands sending a sketch alone, 12%.

How we help: factory-ready tech packs, first patterns, pattern grading, spec sheets, and bills of materials — with design support and pattern help from the technical and fit specialists in our network.

Proof: our polo classification reset worked at exactly this level — one classification taken apart across multiple sports categories and materials, spec by spec, until each version had a distinct job.

“Fabric is the real bottleneck.”

A founder who contacted around 260 mills for a first line — textile-network founder interview

The material exists — at 3,000 metres

Founders brief in moods (“I want a premium hoodie”) and get quoted in minimums. The fabric sampled with sells out before bulk, differs by dye lot, or is only available at a mill minimum far larger than the garment run — often the real bottleneck, bigger than the sewing minimum.

How we help: material sourcing with the technical specifics settled up front — composition, weight (GSM), finish, shrinkage — plus a stock vs. mill-order strategy, fabric testing, and color matching. And when the right material doesn’t exist at any mill, that’s a different job: material development, speccing and creating it to a performance brief.

Proof: we sourced a one-of-a-kind stretch fabric from a European mill — and separately developed a lighter-than-market aluminized material for foundry use, because nothing on the market met the brief. Materials as differentiation, not decoration.

“For a young brand, cash tied up in unsold inventory is often a bigger risk than a higher unit cost.”

Same founder, textile-network interview

Minimums turn a design into a cash bet

New founders want 50 to 100 units; most factories want 300 to 500 per style per colour. Fabric, trim, label, and packaging minimums stack on top — so a first run becomes a bet the founder can’t afford to lose, in sizes and colours nobody has data for yet.

How we help: range architecture and first-run sizing shaped around the minimums — styles, colours, and size curves planned so what you’re forced to buy is what you can actually sell, with open-to-buy discipline after launch.

Proof: the same discipline at global scale cut style count 20% while revenue grew 16% and margin rose 5.5 points — fewer units committed, more of them right.

“How much money do I actually need?”

The most common question first-time founders ask — Plucky Reach founder guides

The price you were quoted isn’t the cost

Founders price off the factory unit price and discover the rest later: sampling, patterns, freight, duty, packaging, QC, returns. Pricing guides put the typical underestimate at 20–40% of true cost — and “30 days to sew” quietly becomes 90 to 120 days from idea to delivered product.

How we help: cost sheets and landed-cost modelling — freight, duty, and fees in the number from day one — feeding good / better / best pricing ladders with the margin consequence of each call shown, not guessed.

Proof: in our founder build, every line and every inventory buy was defended in margin and cash terms, in front of founders with their own money in the business.

“When the clothes came, my heart dropped. They looked nothing like what I imagined.”

A founder on a first production run — Airborne / OUTTARR post-mortem

The sample is not the bulk

Two to three sampling rounds per style is normal; four or five means the problem is upstream, in the pack or the fit process. And the approved sample is not the bulk order — without a sealed pre-production sample and inspection, bulk arrives wrong, and once goods are on a boat, your leverage is gone.

How we help: sample development managed round by round, fit sessions with precise corrections, sealed pre-production samples, and inline and final quality control — plus the compliance and testing the product needs to ship at all.

Proof: we owned fabric testing, color matching, and ANSI / ASTM / FR compliance end to end in the founder build — the unglamorous work, carried by the same team that planned the range.

Founder phrasing and figures are drawn from published founder forums, post-mortems, and launch guides — including Reddit founder-thread syntheses by Ohzehn Textiles, Collective Studio, Plucky Reach, textile-network, and the Adstronaut pricing guide — researched November 2026. Survey figures are as cited by those guides and are directional, not independently verified.

What we do

Four ways in. One standard: a range that earns its size.

A time-boxed sprint, a launch playbook, building a brand from zero, or a fractional VP seat — an edit, a plan, a launch, or a leader. Every engagement is priced per scope, on the intro call — we don’t publish rates. And we’re selective on purpose: a small number of clients at a time, chosen because the fit is right, for you and for us.

Offer 01

Range / assortment fix sprint

A focused, time-boxed diagnostic of your range: breadth and depth, franchise vs. newness vs. carryover, good/better/best pricing ladders, and what to cut, keep, or add. The deliverable is the diagnosis — in priority order — not the implementation.

  • Range architecture and SKU productivity review
  • Pricing ladders with the margin consequence of each call
  • A cut / keep / add diagnosis your team can act on
  • Time-boxed with a defined deliverable and end date — follow-on work is a separate engagement

Fixed scope — priced per scope, on the intro call

Best for: a range that has grown messy, or a season that needs a hard edit before it locks.

Offer 02

Collaboration / launch playbook

How to plan, price, allocate, and launch a collaboration or a new segment — seasonal calendars, launch sequencing, and DTC vs. wholesale allocation.

  • Seasonal calendars and launch sequencing
  • DTC vs. wholesale allocation, decided up front
  • An operating cadence to land it without chaos

Fixed scope — priced per scope, on the intro call

Best for: a brand expanding into a new segment, or planning its first serious collaboration.

Offer 03

Build a brand from zero

Starting a new apparel brand — or a new line inside an existing business — and need it built right from the first range? We take it from concept to a commercial range: who it’s for, what to make first, how to price it, and where to make it.

  • Positioning, first range architecture, and pricing from day one
  • Materials, sourcing, and factory selection for the launch range
  • A launch calendar that gets product to market without chaos

Fixed scope — priced per scope, on the intro call

Best for: founders and operators launching a new brand, label, or segment from a standing start.

Offer 04 — Fractional leadership

Fractional VP Merchandising

Senior merchandising leadership without a full-time VP hire. Range architecture, SKU productivity standards, pricing and margin, launch and flow, vendor and factory alignment — and a clear operating cadence: range reviews, decision gates, and an owner for each call.

The shape flexes to the work. There is no standard week: one client needs steady direction, another needs us all-hands for one intense week a month around a buy or a launch. We shape the engagement around your calendar, not the other way round — see the three shapes opposite.

How it starts: with the 30/60/90 roadmap below — diagnose first, then build, then lock the cadence. Monthly review throughout: what was decided, what was cut, and what it did to margin and inventory.

Best for: a small, product-led company that needs a leader, not just advice — and wants the commitment shaped to the season, not a fixed timetable.
Flexible by design

Priced per scope on the intro call — we don’t publish rates. Remote, with NYC hybrid if needed. Three shapes cover most clients:

AdvisoryAbout a day a week — ongoing direction, decisions, and a senior check on the range, pricing, and buys.
EmbeddedA few days a week while a season is being built — in the reviews, in the line, making the calls with your team.
Launch intensiveOne full week a month, all hands on deck — built around a launch, a buy, or a season lock.

Capabilities

The whole run, under one roof — idea to in-market.

Founders find us as an apparel product development consultant, a sourcing partner, or fractional merchandising leadership. In practice it’s one connected job. This is the full capability set behind the offers above, in the order the work actually happens — search for any one of these, and it’s work we do.

01

Ideation & concept development

From a founder’s instinct to a defined product: what to launch, who it’s for, and why it can win — decided from evidence, not enthusiasm.

02

Validation & market research

Customer, segment, competitor, and price research before a style is committed — plus wearer and fit insight where the product demands it.

03

Commercialization & go-to-market

The plan that turns validated product into a business: positioning, channels, launch sequencing, pricing architecture, and wholesale readiness.

04

Range strategy & line planning

Range architecture, assortment planning, and line plans with open-to-buy discipline — franchise, newness, and carryover held in balance.

05

Design support & technical design

Design direction with tangible concepts and visual references, plus technical design — flats, CADs, and spec sheets a factory can build from.

06

Tech packs, patterns & grading

Factory-ready tech packs, first patterns, pattern grading, and bills of materials — the documents factories actually quote and sample from.

07

Sample development & fit

Proto, fit, and pre-production samples managed round by round, with fit sessions and corrections that converge instead of drifting.

08

Material sourcing

Finding the right existing material and the right supplier for it — composition, weight (GSM), finish, and hand feel — with stock vs. mill-order strategy, lab dips, testing, and color matching. Sourcing is a search problem: knowing what already exists, where, and on what terms.

09

Material development

A different job from sourcing: when the material you need doesn’t exist yet, we create it — writing the performance brief, speccing construction, weight, and finish, and developing it with a mill through lab dips and trials until it performs. This is how a product gets a material story competitors can’t just buy.

10

Factory selection & sourcing

Finding and vetting factories — including small-batch and low-MOQ routes — on capability, capacity, and reliability, not just the lowest quote.

11

Costing & pricing

Cost sheets and landed-cost modelling — freight, duty, and fees included — behind pricing ladders that show the margin consequence of every call, plus the MOQ and lead-time tradeoffs.

12

Production, QC & compliance

Bulk production managed against the sealed sample, with inspection built in and ANSI, ASTM, and FR compliance handled as part of the plan — with clear briefs, decision gates, and vendor follow-through.

13

Import, logistics & launch

Factory-to-US logistics and realistic landed timelines, then the launch itself: DTC vs. wholesale allocation, sell-through reads, and reorder calls.

After the launch

Launch day is the halfway point.

Getting a product to market is half the job. The other half starts the morning after: reading what the market actually did, fixing what it didn’t like, and turning one launch into a range that compounds. This is the work most brands have no one senior enough to run — and where a lot of the money is made or quietly lost.

Post-launch rescue — pause, redo, re-launch

Launched, and it’s not working? Sometimes the right move is to stop.

It happens more often than anyone admits: the product ships, the reviews are lukewarm, sell-through stalls, and the team’s instinct is to discount it or quietly let it die. Often the product isn’t wrong — one thing about it is. The fit, the price, the positioning — or the material itself.

We’ve seen a launch stall because the material simply wasn’t up to the job the product promised. No new colourway fixes that. The fix was material development: pause the line, write the performance brief the product actually needed, develop a new material with a mill to meet it, rebuild the product around it, and re-launch with a reason to believe. Pausing feels expensive. Re-launching the same problem twice costs more.

Step 01

Diagnose honestly

Sell-through, returns, reviews, and margin read together — is it the product, the price, the material, the fit, or the story?

Step 02

Decide: fix, pause, or kill

A clear-eyed call on what can be saved, what needs a season on the shelf, and what should be cut and learned from.

Step 03

Redo the root cause

Re-spec, re-cost, re-fit, or develop the material that was missing — fixing the cause, not discounting the symptom.

Step 04

Re-launch with a reason

Back to market with the fix as the story — and the analysis in place to prove it worked this time.

The principle: a product that’s struggling is data, not a verdict. Read it properly and it tells you exactly what to build next — or what to fix before you spend another dollar promoting it.

Everything a launched product still needs

Founders usually come to us for one of these. Most brands need several, run on a cadence — this is the ongoing work the fractional seat carries after launch.

Post-launch analysis

Sell-through, sell-in vs. sell-out, size and colour curves, and channel reads — what the market actually did, separated from what the launch plan hoped it would do.

Season review & post-mortem

A structured review while it’s still fresh: what worked, what missed, and what it cost — written down, so next season starts from lessons instead of opinions.

Line architecture

Next season’s range rebuilt from the data: which styles earn franchise status, where newness goes, what carryover has to justify itself — breadth and depth set on purpose.

Margin management

Margin isn’t set at the first costing — it’s managed. Cost renegotiation, value engineering, mix shift toward the styles that carry margin, and price moves made deliberately, not in a panic.

Reorder & open-to-buy discipline

Chase the winners while they’re hot, correct the size curve with real sell-through, and stop reordering the styles the data already voted against.

Markdown & dead-stock exit

Clearing what didn’t sell without training your customers to wait for a sale — timing, depth, and channel chosen so the exit protects the brand and the margin line.

Quality & returns loop

Returns and reviews are free product research. We feed them back into the pattern, the spec, and the material — so season two fixes what season one’s customers complained about.

Price architecture tune-ups

The ladder you launched with was a hypothesis. Once there’s data: adjust the good / better / best spacing, promo discipline, and price points to where customers actually buy.

Grow what’s proven

Once a product has earned it: wholesale rollout, a second channel, an adjacent category, or a collaboration — expansion sequenced from evidence, not enthusiasm.

Product categories

Head to toe — and beyond the closet.

The categories our ranges have actually covered: men’s and women’s, from the base layer out to the accessories that finish the outfit — and the kids’ product that came with them.

Apparel & footwear — men’s and women’s

Base layers
T-shirts
Polos
Fleece
Pants
Shorts
Cleats

Accessories — and kids

Beanies
Caps
Socks
Blankets
Coolers
Kids’ apparel

Case studies

Real work, told without the names.

Client and employer names stay out of these stories — confidentiality is part of the job. What matters is the situation, the research behind the call, and what changed. Every case below is work we led ourselves.

The lead case — an end-to-end build

From a first meeting with the founders to a brand in market — every step, led by us.

One founder-led company came to the table with ambition and no product business: no range, no team, no playbook. We sat down with the founders and ideated what kind of product to launch — then ran the in-depth research to validate it: the customer, the segment, the price the market would carry, and where the opening actually was.

From that research we built the commercialization plan — positioning, first range, pricing, sourcing, compliance, and launch — and then saw it through execution, handholding and leading every step of the process at 100% capacity. Not a strategy handed over the wall: every product, price, and market decision made by us, and every buy defended in front of founders with their own money in the business.

Step 01

Ideate with the founders

What to launch, who it is for, and why it can win — decided together, from a blank page.

Step 02

Validate with research

Market, customer, and competitor research — plus wearer insight — before a single style was committed.

Step 03

Build the commercialization plan

Range architecture, pricing, materials, factory selection, compliance path, and launch calendar.

Step 04

Execute, led end to end

Factories, materials, testing, logistics, and launch — led step by step, at full capacity, until product was selling.

The result: a premium workwear brand built from zero into a commercial, 500+ SKU portfolio across four pillars — high-vis, everyday workwear, flame retardant, and aluminized foundry protection. It is the same end-to-end playbook behind our Build a brand from zero offer.

Inside the lead case

Differentiation you can protect

We led differentiation through materials and construction, not logos — including reflective tape across the high-vis range that went patent pending, a one-of-a-kind stretch fabric sourced from a European mill, and a lighter-than-market aluminized material for foundry use. Ownable product, not me-too styles.

Inside the lead case

The unglamorous work, owned

We found the factories, materials, threads, and trims ourselves, and owned ANSI, ASTM, and FR compliance, fabric testing, color matching, and factory-to-US logistics. At a large company this scope takes a dozen people; here one team carried it end to end.

Inside the lead case

Every buy earned its case

The founders kept wanting to pump the brakes — their money was in the business. So every line and every inventory buy had to be argued in margin and cash terms. That discipline is exactly what a founder-led brand is buying when it hires us.

More cases: resets, deep dives, and one sizing call

Full product resets are a specialty — including inside very large programs, where the reset has to land without breaking what already sells.

Case — sizing & range

One client’s sizing problem — and the range that fixed it

One workwear client had a quiet problem: its standard S–XL range could not outfit a whole workforce, so it was losing programs to vendors who could. The research was clear — buyers wanted one vendor for everybody on the crew. We rebuilt the range from XS through 6XL. The bigger sizes sold through fastest, programs were saved, and the client became the all-inclusive option in its market.

Case — classification deep dive

A full reset of a single classification: the polo

We took one classification — the polo — apart across multiple sports categories and materials: who wears it, for what, in which fabric, at what price. The deep dive reset the classification end to end, so each category’s polo had a distinct job, material story, and price position instead of one generic shirt stretched across the line.

Case — program reset

Resetting a fleece program at very large scale

We reset a fleece program that was a juggernaut in its own right — a single program operating at a scale bigger than most entire US apparel companies. The work: rethink the range architecture, materials, and price ladder of a business that size without interrupting the sales it already delivered. That is the discipline behind our range-fix sprint, proven at the largest scale.

How we work

C-suite first. Then in the weeds.

Most advisors can do one or the other. We’re founder- and C-suite-facing — we can sit across from owners and defend a buy in business terms — and we can get in the weeds and do the work, or show your team exactly how to get it done.

Founder- and C-suite-facing

The conversation owners actually need: where the brand should be, what it will take, and what each decision costs or earns.

  • Positioning, segment, and price architecture calls — made and defended
  • Business cases for lines and inventory buys, in margin and cash terms
  • Uniqueness and ownable positioning — the kind that has gone patent pending

In the weeds, hands on the work

Advice is cheap. We can also do the work itself — or work alongside your team and show them how it’s done.

  • Line plans, costing, and range edits built, not just recommended
  • Factories, materials, and trims sourced; testing and color matching run
  • Compliance and factory-to-US logistics handled, not handed off

The first 90 days

A roadmap, not a retainer that drifts.

Different engagements use the roadmap differently — a sprint may stop at the diagnosis, a fractional seat carries it through and keeps going — but the sequence is the same: understand it, build it, lock it.

Days 1–30

Diagnose & cut

Approach: listen, measure, and make the hard calls early — pulled from the discipline of cutting style count while growing revenue and margin, proven on a $1.2B+ base.

  • Range, pricing, inventory, and launch calendar reviewed end to end
  • SKU productivity: what earns its place, what’s dead weight
  • Quick savings identified — bad buys stopped, margin leaks named
You getA written diagnosis in priority order: cuts, gaps, and pricing calls — with the savings each one carries.

Days 31–60

Build & price

Approach: build the season the diagnosis calls for — the method from our lead case study — deciding segment, product, and price from the evidence, not from habit.

  • Range architecture rebuilt: franchise, newness, carryover in balance
  • Good / better / best pricing ladders set, with margin consequences
  • Sourcing, costing, and factory alignment for the new range
You getA buildable, priced seasonal plan your design, product development, and sales teams can execute against.

Days 61–90

Launch & lock the cadence

Approach: land it cleanly, then install the operating rhythm — the launch sequencing and allocation discipline behind 50+ collaboration launches.

  • Launch calendar and DTC vs. wholesale allocation locked
  • Range reviews and decision gates running on a set cadence
  • First results read: sell-through, margin, and what changes next season
You getA launched (or launch-ready) range and a cadence that keeps it healthy — savings that repeat, not a one-off fix.

Same roadmap, different depths. A range sprint delivers the Days 1–30 diagnosis and stops there — the plan is yours to execute. A launch playbook carries Days 31–90 for one launch or segment. The fractional seat runs the full 90 days and then keeps the cadence going, season after season.

About us

Highlights, not a résumé.

We’re a founder-led practice. The proof is in what we’ve run, built, and shipped — the numbers a hiring founder actually asks for, in the short version.

Cem Unsal (pronounced “gem”)

Founder, Eralta Global

We lead every engagement from the founder’s seat — range, pricing, sourcing, and launch decisions stay with us, not handed off. When a scope needs deeper specialist hands, we bring in people we know personally from years of doing this work ourselves.

The founder’s background, in one line: ran a $1.2B+ global apparel business and built a 500+ SKU workwear brand from zero — making every product, price, and market call, and defending every buy in front of founders with their own money in it.

+$100M in one yearGrowth delivered on a $1.2B+ global apparel base — and roughly $500M over two and a half years, across ten straight quarters of double-digit growth
~400 SKUs a yearPlanned and run at global-brand pace — breadth managed without losing margin discipline
Revenue +16%, margin +5.5 ptsWhile cutting style count 20% — proof that fewer, better products grow the business
5K → 800K+ unitsOne concept, scaled from a 5,000-unit test to more than 800,000 units a quarter
500+ SKUs from zeroA full workwear portfolio built from a blank page — every segment, price, and market decision ours
50+Premium collaboration launches — planned, priced, allocated, and shipped
30+ factoriesWorked with directly — on cost, MOQ, lead time, and capacity, in person
One team, a dozen jobsFactories, materials, threads, and trims found ourselves; compliance, logistics, fabric testing, and color matching owned — work that takes a dozen people at a large company

A network built in person

Doing everything ourselves for years meant meeting everyone ourselves — and shaking their hands. Our network includes product development specialists, technical and fit experts, design experts, and supply-chain resources in the US and around the world.

We bring specialists in per engagement, only when the scope needs them — so you get the right hands without paying for a standing agency team.

How it works

No retainer before the problem is scoped.

Step one

Intro call — a fit check, both ways

Your brand, your range problem, and whether a fractional seat or a sprint fits — or whether neither does. You’re checking whether we’re the right help; we’re checking whether your problem is one we can genuinely move. If it isn’t, we’ll say so on the call.

Step two

A short scope, in writing

Every engagement runs under a written agreement with a defined scope, deliverables, and timeline — agreed before any work starts, so what’s included (and what isn’t) is clear on both sides.

Step three

Work begins, documented as we go

Decisions and deliverables are documented as the work happens, with a monthly review of what was decided, what was cut, and what it did to margin and inventory.

Selective — on both sides

Fit matters. In both directions.

We work with a small number of brands at a time, and we choose them as carefully as they choose us. You should feel we’re the right fit — and we need the engagement to be one where our work will actually pay. Here’s how to tell, from either side of the table.

We’re the right fit for you if

  • You want a leader who has made these calls before — at $1.2B+ scale and from a blank page — not a framework and a handoff
  • Your range has grown past what it should be, and you want it edited with the margin math shown
  • You’re launching something new — a brand, a segment, a collaboration — and want it built right the first time
  • You want senior judgment that pays for itself: savings found in the range, repeated season after season

You’re the right fit for us if

  • The founder or a C-suite decision-maker is in the room — our work is founder-facing, and decisions need an owner
  • You’ll share the real numbers — sales, margin, inventory — because the diagnosis is only as good as the data
  • You’re ready to cut. A range edit that cuts nothing saves nothing
  • You want a partner who will push back with a business case, not an order-taker who agrees in the meeting

And straight about scope — what this is not

Not a full-time hire, an agency, or a design studio — design direction is led with tangible product concepts and visual references, in partnership with your design team. Not SQL/BI building or direct PLM use — analysis is Excel-led, partnering with Planning, Finance, and data teams on dashboards and BI outputs. Not digital site merchandising (PDP, discovery, conversion) — e-commerce experience here is commercial and channel: DTC, wholesale, launch calendars, assortment, and allocation. If your problem sits in one of those, we’ll tell you on the intro call rather than take the engagement.

Tell us the problem you’re trying to solve.

Start with the form. A short note is enough — where you are today, whether that’s an idea, a first product, or a range, and what you need it to do.

  • Emailinfo@eraltaglobal.com — or use the form and it will open in your email app, addressed to us.
  • Who repliesWe do — founder-led, so the people you talk to are the people who do the work.
  • WhereRemote, with NYC hybrid available if needed.
  • What happens nextAn intro call that’s a fit check both ways — whether a sprint, a playbook, a brand build, or the fractional seat fits you, and whether your engagement is one we should take. Scope and pricing are part of that conversation.

Sending opens your email app with your note addressed to info@eraltaglobal.com — nothing is sent until you press send there. Prefer to write directly? Email info@eraltaglobal.com.